Let us face it, the result that everyone desires is the more relevant traffic to their website which converts into new sales leads. In order to get this result, we need to know who you want to reach and what they would be searching for to find your product or service. This is where our SEO Planning product comes into play.
Strategic planning involves matching ‘keyword phrases’ to your articles and menu structure. It also involves planning how this will continue in the future. In Strategic Planning we look at what each page should rank for and then what changes will be needed on those pages as well as what type of work should be carried out to build offsite authority once the plan is put in place.
Once your Keyword Research has been completed we can then get onto working with your current site, your major pages, and what they should be ranking for. This is done by analyzing all of your pages one at a time and working out which keywords would be best for each page. We record this information for you with suggestions on how your website needs to change in order to best fall in line with the search engine rules and send the right signals in order to get the desired results. This OnSite plan can then be given to your website administrator to update your site for peak performance.
A PDF report (created for Web Professionals) with each page of your website listed, the keywords it should rank for, and the changes which should be made on each page.
Once we have your site mapped and planned we then work on an ongoing plan to increase your authority, deliver great content to your potential website visitors, and in turn get better rankings for the search terms you desire to dominate.
When your website is publishing high-quality relevant content on a regular basis it builds mega points with the search engines, it also gives website visitors something to shape their understanding of your industry.
Often, when you are creating constant content you will find people naturally linking to your best articles as a reference, sharing them on social media, or even referring to them in conversations with you whilst engaged in the sales process.
A list of Blog / Content titles, associated keyword phrases, and a simple explanation of what should be written. Some Reference Websites / URLs should be listed also.