Introduction In 2015, Klaus Schwab, founder of the World Economic Forum, introduced the concept of the Fourth Industrial Revolution (4IR). He described a new era where artificial intelligence, robotics, biotechnology, and the Internet of Things (IoT) would merge the physical, digital, and biological worlds. Ten years later, how much of this vision has become reality […]
My Journey to Google Digital Marketing & E-commerce Certification In 2023, I had the privilege of attending a job fair hosted by Westminster Council in London as a student of the University of Westminster. It was a vibrant event buzzing with opportunities, but one desk stood out to me—the Google job desk. My love for […]
The way we consume content has been evolving over the years, with an increasing number of viewers streaming their favorite shows and movies through OTT platforms. This shift has been accelerated by the accessibility of mobile devices, and today, OTT is a booming industry with fierce competition. From market leaders like Netflix and Amazon to […]
In today’s digital landscape, the term OTT, which stands for “over-the-top,” has become increasingly common. OTT services refer to technology that delivers streamed content via the internet, bypassing traditional distribution methods like cable or satellite. The rise of OTT has not only transformed how we consume media but also opened new avenues for marketing, especially […]
Search engine optimisation (SEO) has become an essential component of any business’s online presence in today’s digital world. However, many small businesses believe that SEO is prohibitively expensive and out of their reach. The truth is that there are numerous low-cost SEO strategies that small businesses can use to boost their search engine rankings and […]
